How to sell your killer iPhone app
A guide to breaking big in Apple’s very crowded market.
Keeven Kuate Konga, Tempe
What steps do I take in order to make a big jump in the iPhone application industry? I have found an app designer. I know the basics, but is there any other information other than what’s given on Apple’s Web site?
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DiggAdvertising vs. PR: What pays off?
A research study of the quintessential business dilemma has turned up some surprising answers.
Max Smith, Miami
I run a small company, and the recession is making me re-examine my advertising budget. I ran across claims that publicity may be much more cost-effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses, but in doing my research I posted my project on AllPublicists and got many low-cost offers from publicists. One firm, for example, doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option, or am I missing something? Are there any studies on the subject?
Discounts and referrals: What works now
How to stand out in a crowded field without spending loads of money on advertising.
Jenny, Deer Park, N.Y.
I own a small beauty shop in a mid-sized town on Long Island, New York. The problem for me is the competition: In the past five years, three more beauty shops opened around the five-mile area, and my business started to sink two years ago. How do I stand out from a crowded field without spending tons of money on advertising?
How to get your video game into retail stores
Have a hot idea for an educational software product? Here’s how successful entrepreneurs have cracked the market.
Ernest L. Leisner, Buffalo
I have created a word game that I would like to transform into an educational video game. I believe it can go a long way to help improve the dismal illiteracy rate in our schools. I have many aspects of a proposal in place and I’d like to find a government grant to help. I have tried searching the Internet, but there are scams all over the place.
‘I started a biz – and now it’s failing’
Our experts try to jump-start a struggling auto services venture.
Eddie Freeman II, Lube N Go Michigan!, Mich.
I started a mobile oil change business. We change your vehicle’s oil at your location, work or home, for $24.95. I am having trouble launching the business – the phone is just not ringing, and I am having no luck with fleet businesses. I’ve tried word-of-mouth marketing and handing out fliers. I started the business with my own money when gas was $4 a gallon to save customers money and time. Everyone thinks the idea is great, but no one is using it. I quit my job as a dealership service manager to start this business. What advice do you have to get it going?
Finding the best customers for your business
Some clients aren’t worth the headaches. Advance vetting and precautions can spare you the pain.
Chris Walker, Phoenix
I started a concierge service on a tight budget. I am not looking to conquer the world in a day. I would like to attract the “right” customer and grow the business within my means. What would be the best methods to find that “right” customer?
When ‘free’ doesn’t pay off
Offering a product too cheaply can devalue it for customers. Here’s how to zoom in on the right price point.
Emil G., Santa Monica
Is making a service free more counterproductive then selling the same service at a low cost? We recently put together a highly defined service in which we analyze the conversion rates of Web sites and make strategic suggestions – which we were already doing, it just wasn’t separated out into its own service like it is now. Our plan was to begin offering it for free initially while we worked out the kinks, but since dropping the price to zero, it seems we’ve stripped the value in our clients’ eyes. I expected the opposite. Any suggestions?
How to get your product on retailers’ shelves
A good distributor can make or break your product line. Here’s how to find the right one.
Deziree Williams, Sugar Free Baby, Los Angeles
I have a children’s eco-friendly clothing line. We are taking it slow because we are branding our line and are in some ways picky about who we sell to. I have recently been approached by a distributor, but I’m not sure if this is the best way to launch into the market. Any advice?
How to get your product on QVC
If you want to reach a national audience through the home-shopping networks, you’ll need mass-manufacturing capabilities and a catchy storyline.
Mona Kahn, Salt Lake City
I am a jewelry designer and I want to present my merchandise to a larger audience. How do I get my products on ShopNBC, QVC or similar outlets? Read more…
$400k and a tropical dream
Our Caribbean experts weigh in on which island is best for an expat’s bar biz.
Edd, Philadelphia, Pa.
I’m interested in starting a bar or café somewhere in the Caribbean. I have around $400,000 in startup capital and 20 years of experience managing restaurants. I am trying to find the best and easiest island on which to start my business. Read more…
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