How do I get a retailer’s attention?
Matt Nelson, Inventive Imports, Provo
Our new company has just gained sole distributorship in the U.S. for a product already successful overseas. With several marketing schemes in mind, we are without experience in an important area – retail. What’s the best way to pitch retail stores?
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DiggPricing services for marketing and advertising
Corie, San Jose, Calif.
I’m starting a sole-proprietor business, and I need advice on how to charge for my marketing and advertising services. I don’t want to overcharge or undercharge for my services. Any advice will be greatly appreciated.
How important are testimonials in marketing?
Julie Wickert, Austin, Texas
What is the importance of storytelling to a company’s marketing efforts? My business is True Story Communication, and I write true stories – case studies, customer testimonials, blog entries, and more – on behalf of my customers. While I know that these stories are some of the most valuable advertising and communication available to organizations, I’m having trouble substantiating it.
Increasing fees during the economic slump
Cheryl D. Ajamu, Southfield, Mich.
I own an advertising media sales representation firm. How do I raise my fees to cover increased expenses at a time when my clients are experiencing lower advertising revenues?
Passing down a family business
Nancy and her husband want to pass the family business to their sons. Do you have experience passing on a family business? Tell us the logistics.
Social networking for fun and profit
Jaci is considering using Facebook as a marketing tool. Do you use Facebook, MySpace, or other types of social networking for your small business? What do you think about it?
Luring prospects to your website
Richard owns a military housing real estate website and needs listings on the site. Do you have any advice on how he can attract sellers to his site?
Growing a niche business
Richard wants to grow his niche military housing business. Do you have tips on how to grow a niche business?
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