May 9, 2008, 2:30 pm
How much equity do my investors deserve?
Have you recently added partners to your business? Share your advice with Victor.
Categories: Industry: Technology, Raising money
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I have an early stage company called MyOnlineToolbox.com. We have a few early stage investors who have joined us. My suggestion before considering what you will give up, is to also consider what the invidual (or entity) will bring to the table besides money. Our investors have been very helpful in helping us refine our business plan, financials and marketing goals. They brought a ton of business development experience to the table that allowed us to save a lot of time - which can not be replaced. In fact, we were just awarded a DELL Top 10 Small Business Innovator. What is that worth considering that our idea was written on a napkin just two years ago? An entrepreneur should focus on what it takes to bring vested talent to their table and go from there. And by the way - we are not fully funded yet.