March 4, 2008, 11:35 am
Sports marketing 101
Victor needs help marketing his athletic scholarship business. Do you have any marketing strategies to share?
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Victor - forget the families and students at this point and focus on establishing a national database of College coaches and High School coaches. This database can be a web based system of data gathering with intuitive questions regarding the College coaches preference and needs to fill for their teams for a given season and the high school coaches student/athlete profile for a potential match. This makes everyone involved happy, College coaches - reduces the scounting process to eligible participants in their program, High School coaches - assisting their programs in attracting future student/athletes by placing athletes in appropriate college programs, Families - saving them time and potential disappointment (embarassment if student does not meet the criteria college of choice is after, Student - placement in a program they are most likely to succeed.