How to sell your killer iPhone app
A guide to breaking big in Apple’s very crowded market.
Keeven Kuate Konga, Tempe
What steps do I take in order to make a big jump in the iPhone application industry? I have found an app designer. I know the basics, but is there any other information other than what’s given on Apple’s Web site?
Comment
DiggAdvertising vs. PR: What pays off?
A research study of the quintessential business dilemma has turned up some surprising answers.
Max Smith, Miami
I run a small company, and the recession is making me re-examine my advertising budget. I ran across claims that publicity may be much more cost-effective than advertising, but found no formal studies on it. I always thought PR was too expensive for small businesses, but in doing my research I posted my project on AllPublicists and got many low-cost offers from publicists. One firm, for example, doesn’t charge anything unless they deliver results. However, most companies still put much more reliance on advertising than on PR. Is it because pay-for-results-only publicity such a new option, or am I missing something? Are there any studies on the subject?
Discounts and referrals: What works now
How to stand out in a crowded field without spending loads of money on advertising.
Jenny, Deer Park, N.Y.
I own a small beauty shop in a mid-sized town on Long Island, New York. The problem for me is the competition: In the past five years, three more beauty shops opened around the five-mile area, and my business started to sink two years ago. How do I stand out from a crowded field without spending tons of money on advertising?
Breaking up the family business
If the problem of too many owners is killing the business, it’s time to restructure.
Kelli, Bishop, Calif.
How hard is it to split a family business? A mother and three siblings each own 20% of the business but the siblings don’t get along at all.
How to get your video game into retail stores
Have a hot idea for an educational software product? Here’s how successful entrepreneurs have cracked the market.
Ernest L. Leisner, Buffalo
I have created a word game that I would like to transform into an educational video game. I believe it can go a long way to help improve the dismal illiteracy rate in our schools. I have many aspects of a proposal in place and I’d like to find a government grant to help. I have tried searching the Internet, but there are scams all over the place.
How to keep laid-off workers honest
Experts reveal the best ways to keep company information in the building when the employees exit.
Tom Goll, Owner, U.S. Diversified Tech, Nashua, N.H.
We always hear about what employees should do to prepare for layoffs. But what should employers do to ensure that company data, contacts and customer lists don’t walk out the door with terminated employees?
What to pay the boss’s bosses
How much should you pay your company directors? First, take a hard look at what skills they’ll need to guide your business.
Paul Dzera, MGBD, New York City
What would you recommend for determining board of directors’ fee levels (annual retainer, board meeting fees, committee meeting fees, etc.), both in cash and stock options? I have a small public company with revenues of about $30 million. To date, I have reviewed the Director Compensation Report available through the National Association of Corporate Directors, but their “smaller” company information is for companies with revenues ranging from $50 million to $500 million.
Trademarks 101: How to protect your good name
Registering your company’s name as a trademark isn’t legally required, but it can pay off down the road.
Nick, Seattle
I am starting a clothing company and need to copyright the brand name. What is the best way to do this on a tight budget?
Fair pay for you and your partners
Not every business owner contributes equally to a company’s success, but with advance planning, you can adjust salaries accordingly.
Michele Cosentini, Baltimore
I am planning to start up an LLC with three partners. We will be designing and facilitating retreats. What is the best way to figure out how much to pay each of us? We will each spend time working both individually and together, and I’m not sure how to measure how much time each of us is putting into the business so that salaries can be split fairly. Also, do we have to pay ourselves a salary and declare how much that would be up front, or can we just keep putting the money back into the business and then divide up earnings at some later point?
‘Should I hire a business coach?’
If your company is stalled, a coach could be the catalyst you need.
Darrin Lugash, Houston
I have a business in theory, but haven’t seen any action in it. I’m working full-time in my former trade while I wait for my business to take off. I’m not sure where to get help – when is it time to hire a business coach? What should I look for in a coach, and what should my expectations be of him or her?
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